JAKARTA – Just by buying new skincare, there is an opportunity to share happiness with those in need. Imagine, in the midst of the hustle and bustle of preparing for Ramadan, there is the essence of the #BerkahMelangkah (Blessed Steps) movement, a meaningful collaboration between the Azalea personal care brand and the philanthropic institution Dompet Dhuafa.
Dompet Dhuafa, which has been active since 1993, in the holy month of Ramadan 1446 H, is once again joining hands with Azalea, inviting us all to step together in goodness. By buying Azalea products during the month of Ramadan, we contribute to realizing the dreams and hopes of those in need.


“An achievement begins with steps, small consistent steps, but constantly tracing a path. So we believe that every small step can have a big impact,” said Utammi Tri Lestari, Partnership Manager of Dompet Dhuafa, in her speech at the Iftar Night event.
“Now, through the #BerkahMelangkah campaign, we want to inspire people to share happiness in an easy and enjoyable way, namely by shopping for Azalea products,” she added.


Yes, as the culmination of the #BerkahMelangkah campaign, Dompet Dhuafa and Azalea held a gathering for Iftar Night on Wednesday, March 5, 2025, in the Sasana Budaya Room, Philanthropy Building.
The event was attended by Beauty Enthusiasts, Key Opinion Leaders (KOL), communities, and the media. It was also enlivened by inspiring talk shows, interesting entertainment, and heartwarming sermons.


Faradilla, as Azalea’s Brand Executive, said that her party felt the tremendous impact during the journey with Dompet Dhuafa. Having the same value, Faradilla stated that Azalea, as a halal product, is committed to helping and giving blessings with Dompet Dhuafa.
“Iftar Night is an effort to foster togetherness, strengthen, and gain blessings from this synergy. A portion of the profits from the sale of Azalea products during Ramadan will be donated through Dompet Dhuafa,” said Faradilla.
Read also: A Glimmer of Hope from Azalea for Satini


In the third year of collaboration with Dompet Dhuafa, Azalea has also continued to improve in a good way every year. Starting with the move to provide assistance to the Palestinian humanitarian program in 2023, as well as the Tangguh Perempuan (Resilient Women) program in 2024 and 2025.
Welcome Ramadan 1446 H with care and a spirit of sharing. Every purchase of Azalea products during the month of Ramadan is a small step with a big meaning for those in need. Let’s #BlessedStep together in the month of Ramadan 1446 H, because goodness will always find a way. (Dompet Dhuafa)
Text and photos: Dhika
Editor: Dedi

