Marcella Zalianty Joins Idea-Sharing Session as Dompet Dhuafa Designs a New Collaboration Model

6 May 2026, 17:16

Group of five people posing for a photo in a conference room, with a Dompet Dhuafa sign in the background and thumbs up gestures.

JAKARTA —-— In an effort to address the challenges facing philanthropic organizations in the future, Dompet Dhuafa partnered with the Chair of PARFI 56, Marcella Zalianty, to discuss ideas on Wednesday (May 6, 2026). This collaboration focused on finding new approaches to raise public awareness, expand collaborative networks, and optimize the distribution of benefits to the community.

During the discussion, Dompet Dhuafa emphasized the importance of public figures’ roles as bridges to reach segments of society that have not yet been directly reached.

Smiling man in a batik shirt sits at a conference table, gesturing with his hands during a meeting, with a green book and water glass nearby in an office setting.

Ahmad Juwaini, Chairman of the Board of Dompet Dhuafa, stated that the involvement of public figures is considered strategic for opening channels of communication, particularly with certain groups that require a different approach.

“We need leaders or public figures who can help Dompet Dhuafa ensure that the programs we offer are more readily accepted, so that the relationship between Dompet Dhuafa and the community can be deeper and better facilitated, and gain broader support,” said Ahmad Juwaini as he opened the discussion.

Three people sit around a conference table in a meeting room, with a Dompet Dhuafa sign and green logo on the wall; the man in a maroon cap speaks while others listen.

Also present at the event, Herdiansyah, Deputy Chair of the Dompet Dhuafa Board of Directors, emphasized that public figures like Marcella are seen as capable of helping to expand access, including through personal outreach in various communities.

“So far, Dompet Dhuafa has been well-received by the public, but it still faces limitations in reaching groups with broader networks. Therefore, it is necessary to strengthen relationships through figures who possess social proximity and credibility, in order to expand awareness while encouraging an increase in the number of donors,” said Herdiansyah.

Woman in a dark blazer and white-framed glasses speaks animatedly at a meeting, hands spread in gesture, seated at a table with drinks and tissues nearby.

In response, Marcella Zalianty expressed her openness to expanding the collaboration as long as it remains within the scope of humanitarian missions.

“Thank you, Dompet Dhuafa, for the trust placed in us through PARFI to work together. So far, I’ve been comfortable collaborating with Dompet Dhuafa, and as long as it’s for humanitarian missions, I’d be happy to do so,” said Marcella.

As a philanthropic organization, Dompet Dhuafa continues to expand its reach through five program pillars: education, health, social welfare, economic empowerment, and da’wah and culture. In the planned collaboration with Marcella, potential collaborative programs will focus on several strategic issues, particularly the empowerment of women and children, resilient families, and the education and health sectors.

Smiling woman with glasses sits at a conference table during a meeting, with drinks and purple tissue boxes nearby.

Man in a white shirt speaks and gestures while seated at a conference table with a tablet in front of him.

Marcella also emphasized the importance of creating programs that go beyond mere activities to have a tangible social impact. She proposed an approach rooted in social movements.

Etika Setiawanti, Director of Resources & Mobilization at Dompet Dhuafa, also expressed her appreciation for the synergy that has been established with Marcella Zalianty.

“Thank you for your collaboration, Marcella. Hopefully, we can continue to collaborate and together spread kindness across the world,” concluded Etika.

A group of eight people sits around a conference table in a meeting room, several with notebooks and cups, with a Dompet Dhuafa sign on the wall behind them and potted plants in the foreground.

This discussion served as a forum to explore opportunities and challenges, while also formulating new approaches to strengthen awareness and expand Dompet Dhuafa’s collaborations. These efforts remain grounded in the five pillars of the organization’s programs, with the hope that the collaborations established will broaden the reach of beneficiaries. (Dompet Dhuafa)

Text and photos: Anndini Dwi Putri

Editor: Dhika