JAKARTA — Ramadan often becomes the best moment to reflect on the life of various inspirations of a human spiritual journey. As one of the beauty brands in Indonesia, YOU Beauty also highlights this moment to voice Ramadan and the goodness in it.
YOU Beauty is also committed to continuing to have an impact on the surrounding area and try to be closer and relevant to the public. The way is by conducting campaigns and collaborating with various local brands and organizations.
Through #WouldYouLoveYou, YOU Beauty once again cooperates with Dompet Dhuafa as a partner in kindness in distributing donations from a sharing program. The sharing program is that from every purchase of YOU Beauty products at Watsons Indonesia, the money worth Rp2000 from the product price will be donated. The distribution of this program is in the form of School Kit Packages and Iftar Food Packages which are distributed to 100 orphans and the poor.
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On Thursday (13/4/2023), YOU Beauty organized a gathering event as well as iftar together through an activity entitled “Embrace The Radian #WouldYouLoveYou” at Amalfi Ristorante Italiano, Jl. Hang Tuah Raya Gunung, Kebayoran Baru, South Jakarta.
#WouldYouLoveYou is a movement to love yourself, regardless of imperfections or stigma of others.
Nurul Fajrini as Marketing Communication & PR Manager of YOU Beauty explained, the campaign is not only to invite people to love themselves, but also to continue to support the community, especially orphans in achieving their dreams. Nurul also hopes that this movement can invite various levels of society to take part in a kindness movement.
“This year we want, that these are candidates for the succession of the nation that many may have forgotten, where we see that these orphans actually have potential. With their situation of losing a figure of their parents who may not be complete as a child, YOU Beauty also hopes that this movement can be followed by many people,” said Nurul.
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Meanwhile, Ahmad Faqih Syarafaddin as General Manager (GM) of Fundraising ZIS Dompet Dhuafa revealed that through this movement, it is hoped that people will get emotional value as well as spiritual value.
“First, emotional value, which is a value in the form of products, they’re good, easy to reach, to beautify themselves, etc. The second is that people can get spiritual value, useful for others, because every product purchase at Watsons was the same as donating to orphans,” Faqih said in his speech.
Having the same vision as Dompet Dhuafa, which is to provide facilities to always do good and benefit the people, the collaboration with YOU Beauty is as a forum for everyone to always do good and for helping facilitate consumers to have a greater role in society.
“We invite all friends here to be directly involved in this #WouldYouLoveYou campaign, which is first, how we can appreciate ourselves by taking care of ourselves, plus at the same time it also has an impact. Hopefully this can be conveyed by all consumers, so that it has a deeper meaning and it can influence more people to give the same or bigger, especially to do good,” Nurul concluded. (Dompet Dhuafa/Anndini)