BOGOR, WEST JAVA —-— Dompet Dhuafa is once again collaborating with Paragon Corp through a community empowerment initiative called “Marketing Bergerak 2025” (Mobile Marketing 2025). This time, the collaborative program was held at Madrasah Tahfidz An-Nashr, Parung, Bogor Regency, on Thursday (11/12/2025).
With the theme “For the Earth Together, For the Community We Protect,” this program is an initiative launched by Paragon Corp, involving Paragon employees (Paragonians), particularly those in the marketing field, to spread positive benefits to the community. This year, the program is designed to provide an educational yet recreational experience for children through traditional games.
Seeing the growing era of digitalization, Dompet Dhuafa Resource Mobilization Director Etika Setiawanti said that the 2025 Mobile Marketing program is expected to foster enthusiasm for building play spaces so that children do not lose the opportunity to grow into creative individuals.
“Alhamdulillah, today we at Dompet Dhuafa are partnering with PT Paragon Technology and Innovation, whose program today is to invite Paragonian brothers and sisters to play educational games with Prof. Zaini,” said Etika.
“We hope that this program can continue in collaboration with Dompet Dhuafa and Paragon and can bring beneficial programs to the wider community,” added Etika.
Read also: Paragonian Movement Collaboration Program: Fun Learning with 100 Children at TBM Edelweis
On the other hand, Nanang Chalid, Director of Human Resources Business Growth Partners at Paragon Corp, expressed his gratitude for the success of the 2025 Mobile Marketing program. He also said that there was a special feeling when he was at Madrasah Tahfidz An-Nashr.
“Alhamdulillah, we have successfully completed the Mobile Marketing program. My own impression of the activity was very different because here we were invited to also learn humility. What’s great is that the story of An-Nashr itself is exactly the same as the story of Paragon,” he said.
“So, it starts with what we have. Beginning with 200 square meters of endowed land, it has now grown to 6,000 square meters in just seven years. All of this is due to the kindness and good intentions of everyone around it. That’s what’s truly inspiring,” he added.
Before starting the game, the students of Madrasah Tahfidz An-Nashr began their welcome by reading the Quran. After that, they continued with entertainment consisting of a hadroh performance, a saman dance performance, and a wushu martial arts performance.
After providing entertainment, the students and Paragonians prepared to play traditional games led by cultural expert and traditional game expert Zaini Alif. They started with a traditional Sundanese game called salam sabrang, after which the students and Paragonians were divided into several groups to continue playing damdas batu and weaving using colorful paper.
Not only spreading happiness among the participants, Dompet Dhuafa and Paragon Corp also presented symbolic gifts to school representatives. In addition, the school also received a donation of books in a rocket-shaped rack. Not only that, the students also received a complete set of school supplies each.
One of the Paragonians from the Marketing department, Laura, expressed her joy at being able to gather with the students. When gathering, she continued, she was able to get to know the students better and learn about their daily lives at school.
“Today was really exciting because we got to know the students better. We also got to know their perspectives and daily lives at school, as well as their friendships. We also shared our experiences with each other and how to overcome the challenges they face,” said Laura.
On the other hand, one of the students, whose nickname is Al, also expressed his joy after playing and learning with the Paragonians.
“I’m very happy. It was exciting. Hopefully, we can meet again next year,” he said with a smile.
In the Marketing Bergerak 2025 event, Dompet Dhuafa participated by providing free health check-ups accompanied by doctor consultations by the Dompet Dhuafa Free Health Service (LKC) team.
Through this collaborative program, Dompet Dhuafa and Paragon Corp are committed to continuing to grow and spread kindness within the community, particularly among the younger generation, so they can become great, creative, and innovative individuals. (Dompet Dhuafa)
Text and photos: Moh Reynaldi Risahondua
Editor: Dhika