JAKARTA — “Excuse me, why is it? The audio is broken, right?” asked Vela (24), while being a participant in a social experiment in Dompet Dhuafa‘s Ruang Hening (Silent Room) booth at the Big Bang Festival at JIEXPO Kemayoran, Jakarta, Monday (26/12/2022).
Vela couldn’t hide her expression. While constantly trying to listen, her face was confused and shocked.
“It’s such a plot twist, anyway. I thought I was going to do an experiment, like… what to do… what is Silent Room about… It turns out that in the end, I just realized. I’m really, really surprised,” Vela admitted, after the experiment.
Yes, closing the end of 2022, Dompet Dhuafa is present and is collaborating in a different way at the largest clearance sale exhibition and year-end festival, Big Bang Festival 2022. Having been there from December 22, 2022 – January 1, 2023, Dompet Dhuafa carries the “Big Bang Mendengar” campaign.
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Vela’s friend, Widya (23), joined in the curiosity and tried the social experiment in the Silent Room that afternoon. Widya frowned slowly, trying to understand the situation, and paying attention to the text on the video screen.
“I’m so moved, anyway. I didn’t expect it turned out to be about what our hearing-impaired friends experienced. Thank you, Dompet Dhuafa, for presenting a Silent Room like this,” said Widya.
To say the least, the Silent Room experiment has touched the hearts of Vela and Widya. The Big Bang Festival visitor from Tangerang understood and was moved to support the Hearing Therapy and the Hearing Aids program.
Their hearts voiced. The action was carried out directly by donating through a barcode scan listed on the campaign board. The social experiment seeks to help the hearing-impaired friends gain access to the Hearing Aids.
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“Dompet Dhuafa hopes that with the existence of Silent Room at the Big Bang Festival, visitors can also feel what our friends (hearing-impaired friends) feel, who are then also moved to help realize access to the hearing aids,” said Dandi Fathoni, Brand Activation Team of Dompet Dhuafa.
In addition to the Silent Room there, Dompet Dhuafa also built a Musholla (Praying room) in area A. “Dompet Dhuafa strives for the needs of visitors to worship, especially the 5 (five) times mandatory prayers. So no need to worry, even though visitors are in the event area, we present a Praying room inside. So, happy events, worship in peace,” said Dandi.
Yes, #IniTentangKita (#It’sAboutUs), with a variety of differences in one equation. By working and believing, that our humanitarian support is strengthening each other. The dedication of concern is summarized by Dompet Dhuafa in the momentum of the Humanesia campaign, so that igniting optimism will open 2023.
Through Humanesia this time, Dompet Dhuafa will focus on public awareness of humanity, thereby growing sustainable programs in the struggle for existing dedication.
Humanesia for them and all of us. Together feel each other, strengthen with our kindness: http://dmptdf.com/initentangkita . (Dompet Dhuafa / Dhika Prabowo)