JAKARTA – Ramadan is always the best opportunity to reflect and inspire each other. This momentum was not missed by Dompet Dhuafa and Y.O.U – a local beauty product, with the theme Change #StartWithYou.
On Wednesday (12/3/2025), Dompet Dhuafa and Y.O.U Beauty spread the good news through a press conference and talk show held at Mall Kelapa Gading 3, Kelapa Gading, North Jakarta. In addition, mall visitors were seen filling the Y.O.U booths selling beauty products while providing free skin health checks and consultations.
Y.O.U’s Public Relations Manager, Marlina, said that the company held a beauty bazaar as well as a social charity movement at Mall Kelapa Gading 3. Marlina invited visitors to become a driver of goodness just by buying Y.O.U products.
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For every purchase of any product, Marlina continued, buyers will contribute Rp10,000 which will be distributed to people in need through Dompet Dhuafa. This is valid during the bazaar on March 12-16, 2025.
“We hope to bring happiness and benefits to people in need. Hopefully this collaboration program between Y.O.U and Dompet Dhuafa will inspire more people to start a positive change by sharing kindness,” said Marlina.
General Manager of Resources Mobilization Dompet Dhuafa, Ahmad Faqih Syarafaddin said, the collaboration between Dompet Dhuafa and Y.O.U has started since 2022. Also, this year is a moment to strengthen collaboration with the widest range. He highlighted Y.O.U’s changes for the better in socializing this kindness movement.
This is evident from the donations from the purchase of Y.O.U products that have reached more than 100 beneficiaries consisting of women heads of households and children. The selection of beneficiaries also went through a long and rigorous assessment by Dompet Dhuafa.
Read also: Small Steps in Taking Care of Yourself and Caring for Others Through Change #StartsWithYOU
Faqih also appreciated that the socialization of kindness carried out by Y.O.U is getting better from year to year.
“I see that the socialization of kindness implemented by Y.O.U is getting better from year to year. This can be proven by the wider reach. In this case, every Y.O.U buyer has contributed to help increase the basic needs of people in need. We have distributed as many as 75 food packages for female heads of households and 25 school supplies for underprivileged children,” Faqih explained.
Making a change in the community can start from oneself. Faqih hopes that this movement can inspire other elements in the community. So that the activity of sharing blessings becomes an inspiration for many parties. In line with Faqih, Marlina expressed her hope that this movement can foster concern for oneself and the surrounding environment in need.
One of the bazaar visitors, Tasya, was also happy after knowing that every first purchase of Y.O.U. products contributes greatly to strong women who are struggling to support their families out there.
“After buying (one of Y.O.U’s products) at the skincare booth, I just found out that it’s the same as contributing Rp10,000 to people in need. I really support if the donation is channeled to women heads of households. We women must support each other!” Tasya exclaimed. (Dompet Dhuafa)
Text and photo: Hany Fatihah Ahmad
Editor: Riza Muthohar